Contextual advertising.

In a Runet it is possible to allocate some systems of contextual advertising which doubtless leaders are Yandex. Direct, Begun, and Google Adwords.

Advertisements of system Begun can be seen in search engine Rambler, Aport and as on a network of known thematic platforms of a worldnet.

System Yandex. Direct is an opportunity of accommodation of advertising messages on search engine Yandex, and as in a network of sites - partners which quantity{amount} grows every day.

The system of contextual advertising Google Adwords enables to place the announcement on search engine Google and on huge quantity{amount} of Internet - portals.

Advantages of contextual advertising are:

* Scope of an audience only those regions in which you are interested

* Fast adjustment of system and effect

* Unlimited scope of key searches

* Reception of precise statistics of key phrases

* Rather low cost

* Precisely fixed budget on advertising

It is possible to attribute{relate} complexity of management to lacks of contextual advertising by campaigns with a plenty of key searches. As, though contextual advertising is also rather cheap kind, sometimes search promotion of the project can considerably reduce budgets by contextual advertising accommodation.

Thematic portals, PR a direction.

Accommodation of advertising about novelties of assortment of the goods, the latest news from a life of the company and a brief information on the basic competitive advantages will allow not only to remind constantly of themselves to a target audience, but also become an additional source of attendance for your site.

This kind of advertising also in part can be named imidzhevym as constant accommodation of the information in mass-media, clauses{articles} of information character in a sphere of activity of the company render long influence on an audience, allow to generate gradually a desirable image in opinion of the potential client.

Advertising on thematic portals, whether it be the banner, thematic clause{article} or the advertising link, can as to solve questions of attraction of an additional stream of target visitors. With the help of this advertising as well as with the help banner or medijnoj, it is possible to solve such problems{tasks}, as search of buyers, increase of recognition of a brand among a target audience, covering the certain geographical cell or all country.

On thematic portals it is possible to attribute{relate} to advantages of advertising:

* The precise information on an audience of a portal, the information on crossing an audience of a portal with an audience of your site

* An opportunity of a choice of a format of the advertising accommodation, beforehand known cost of advertising

* In a case with information clauses{articles} and reviews - an opportunity of reception of the cheap target traffic on a site. An opportunity of reception of the link to a site, accommodations of the information on a portal for rather long term

* In some cases this kind of advertising too can be named cheap in comparison with other methods

Promotion of a site in search engines.

Perhaps, the most popular method of advertising of a portal in the Internet.

Search promotion of a site - a complex of the actions directed on attraction of target visitors with the help of search engines. For today it is one of the most favourable kinds of advertising in the Internet. The statistics shows, about 80 % of the visitors who have come on a site, come on the project by means of the search engine.

The big mistake of many masters or the companies is concentration on 10-20, and sometimes and 3-5 key expressions for promotion of a portal in the first results of delivery of search engines. This approach puts success of an advertising campaign of a portal in a network the Internet under huge threat as you become the hostage of non-failure operation of the search engine, hosting - server, a mistake of the web designer, growth of a competition in a sphere of activity and some other factors influencing position of the project in delivery of search engines on a set of key phrases. Sometimes rather short refusal of the hosting - server, failure of job of the search engine or minor alteration of algorithm can cause falling of a site on all key searches on which target visitors were involved, that sometimes becomes the reason of full falling of a stream of target visitors.

Very important at search promotion of the project to use all set of key expressions from a semantic nucleus of the project. It will allow to reduce dependence of the target traffic from several vysokokonkurentnykh key phrases and to involve clients with versatile searches (commercial and information), having increased thus as well a significant share of the target traffic of a portal.

On search engines it is possible to attribute{relate} to advantages of promotion of a site:

* The big trust among users of search engines

* Rather small cost of search promotion of a site

* Long result of advertising of a site

* Good converting from visitors in buyers

To lacks:

* Relative complexity of search promotion of a site

* Dependence on algorithms of search engines

* Long time of promotion of a site on a plenty of key phrases

* Necessity for a permanent job with the project

But despite of many lacks of search promotion of the project, it is possible to name only two basic sources of the target traffic of a portal:

1. Contextual advertising

2. Search engines

Therefore in case of absence of contextual advertising, promotion of a site in search engines it is necessary.

But the most correct decision of advertising of a site will be the complex approach!

The basic features of the complex approach of job with the project the following:

1. As against search promotion of the project this approach means in itself use of all known methods the Internet of advertising, namely promotion of the project in search engines, support of contextual advertising, job with thematic portals and banner systems, a spelling and accommodation of thematic clauses{articles}, reviews, advertising in the Internet of mass-media. And this all-around development of the project both from the party{side} imidzhevoj advertising, and on the part of attraction of clients - buyers.

2. This approach comprises planning actions on complex, more scale and long-term promotion, that in turn provides constant smooth growth of popularity of a site in a network the Internet. In other words this approach means long-term job with the project, developed which plan of promotion, taking into account this feature, puts popularity of a site for an overall objective of achievement of result that will involve target visitors with all known ways; job with all parameters of the project, in turn will force the visitor to come again and again, not resorting to services of search.

3. If the purpose of search promotion is a conclusion of a site in top on a set of key searches feature of the complex approach - a problem{task} to involve the target visitor irrespective of ways of his{its} search. If promotion of a site in search engines to consider{examine} separately, in this case there is a processing not only groups of commercial searches of 20-30 names, and all semantic nucleus of the project. At times the quantity{amount} of key searches can reach{achieve} not one hundred, and even thousand key searches, both commercial, and information, that in turn speaks and about scales of job with a site and the same scales of feedback from advertising.

4. This approach allows to avoid unilateral development of the project. Often search promotion and his{its} profit depends from 2-3 vysokokonkurentnykh key searches. Working with the project masshtabno, a plenty of keywords is used, that in turn is the guarantor of that at loss of a site on two - three basic vysokokonkurentnym to searches, the project does not lose the basic share of the target traffic. As in a course of job low-frequency searches which qualitative converting can be frequently much higher vysokopopuljarnykh than key phrases are used also. This approach allows to reach{achieve} high quality the target traffic of the project for rather small price, having provided his{its} stability and growth.

5. Competent simultaneous use of contextual advertising and promotion a site in search engines on a set of keywords allow to save considerably means for an advertising campaign at the expense of disconnect of contextual advertising on group of searches on which the site is on high positions in delivery of search engines.

So, we were defined{determined} with basic pluss and minuses of separate directions of promotion of a portal in a network the Internet. We think, there is no necessity once again to speak about that, it is so good to work with the project comprehensively. It too most as to develop the child comprehensively then he will grow the good person, worthy a civilized society.

One problem on a way of complex job with the project can become a choice of the company giving a full complex of services. But also this problem is solved.

Believe, that the result of complex promotion of the project is the result created on years and for long years. At such approach you receive not only target visitors on a site, but also a name - brand which will be the tool of your business and the constant profit.