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Robin Nobles is the Director of Training of the Academy of Web Specialists, which teaches online training in search engine marketing. She is also a trainer with Search Engine Workshops, which presents on location workshops in search engine marketing at various locations across the country. Please visit our sites for more information:-http://www.academywebspecialists.com and for or onsite training by Robin in locations around the world, visit http://www.searchengineworkshops.com.

Rights on Russian translation of clause{article} belong Searchengines.com.ua.

Preparation of analytical materials for search optimization, rent PageRank. Exclusive dispatches - check of sites on "propensity" to putting down of external links. Personal reports on optimization of a site in Rambler, Yandex, Aport, Google.

Secrets of optimization of sites under search engines - the Part the first

The term « optimization of sites » recently on hearing at many companies giving those or other services in a wide-area network. But it and is not surprising, taking into account huge benefit which can be taken by correct construction of strategy of advertising of your goods or services in the Internet. Let's be defined{determined} for the beginning with definitions and area of scope the Internet of an audience about which there will be a speech in this clause{article}. It would be desirable to emphasize, that we shall speak about optimization of a site, not mentioning such spheres the Internet of advertising, as contextual advertising, medijnaja advertising, banner networks, advertising on thematic portals, a spam (and he, you see, too takes the place though it{he} and is difficult for naming a fair method of advertising), creation dorveev, etc.

Optimization of a site (or search optimization) means carrying out of a complex of actions on increase of visibility of a site as a result of delivery of search engines (simply speaking, a raising of positions of a site) on a set of key phrases in search engines.

Contextual advertising - the advertising message placed on pages of results of search of search engines, or thematic portals, according to search or the text about a site, the set user.

Banner advertising - the advertising, the purpose of attraction of visitors putting before self on a site (for example, belonging to you) by means of accommodation banerov in banner networks.

Medijnaja advertising in the Internet - show of your advertising (more often as the big banner) on large advertising platforms. Is a version of contextual advertising.

The most visited{attended} platforms for medijnoj advertising:

Rambler - the order 3 million person in a week;

Yandex - the order 7 million person in a week;

RBC - the order 1 million person in a week.

Well and last definition which it is necessary to mention in this clause{article} - promotion of a site, or his{its} promotion.

As promotion we shall understand a certain complex of actions on attraction of target visitors on a site in a network the Internet. It can be a combination in this or that quantity{amount} of contextual advertising, search optimization, medijnoj, banner advertising and other lawful ways the Internet of advertising, in part including jobs on design and programming.

On this definition we also would like to emphasize that fact, that in given clause{article} the question will be optimization of a site extremely under Russian-speaking search engines. It is made and with that purpose, that all in one clause{article} not okhvatish`, and there are powerful enough distinctions between the world search engines and search engines of a Runet.

What search engines the Runet possesses? We shall name most popular of them:

Yandex, Mail.ru (at present broadcast delivery Yandex), Rambler, Google, Meta.ua, Bigmir.net (at present broadcast delivery Yandex).

Someone can name also Webalta or Aport, but we yet would not speak about the first, as this search engine only on a dawn of the activity and hitherto its{her} future is not known. The second already dies away.

By quantity{amount} of the transmitted search traffic (only across Russia) search engines can be arranged so:

Yandex ~ 60 %

Rambler ~ 20 %

Google ~ 8 %

Mail.ru ~ 8 %

… all others.

Quantity{Amount} of the transmitted search traffic across Ukraine:

Google ~ 40 %

Yandex ~ 30 %

Rambler ~ 18 %

Mail.ru ~ 6 %

Meta.ua ~ 3 %

… all others.

From this information it is possible to draw a conclusion, that at promotion of a site in search engines of the user search engines Yandex, Rambler, Google, Mail.ru, and also Meta.ua for attraction of users from Ukraine more often interest.

At once it would be desirable to emphasize that fact, that the given dependence is not an axiom, and the quantity{amount} of the involved traffic very strongly depends on many factors. Some from them: subjects of a site, a position in delivery of the search engine, the given out description of a site the search engine (so-called snippet), a level of indexation of a site the search engine (in other words, quantity{amount} of pages of the site, known to the search engine).

So, the basic stages of search optimization of a site are:

1. The initial analysis of a field of activity, the analysis of a site, the analysis of a competition;

2. Selection of key searches about search optimization (drawing up of a semantic nucleus);

3. Job with structure and contents of the project;

4. Optimization meta-dannykh the project;

5. Job above reference popularity of the project (an exchange of links, registration in search engines, topakh, catalogues, etc.).

It, perhaps, the basic stages of promotion of a site in search engines. However it is necessary to talk in detail about each of them.

1. The initial analysis of a field of activity, the analysis of a site, the analysis of a competition.

At the first stage it is necessary to lead{carry out} the initial analysis of a field of activity of the company, carefully studying structure of construction of a site, his{its} text maintenance{contents}, having estimated thus a level of a competition and, whenever possible, having revealed complexities which it is necessary to collide{face}.

Perhaps, this stage should be considered{examined} alongside with drawing up of a semantic nucleus of the project, but let's stop on a real example of definition of a competition of a site on sale of home appliances and several commodity units for promotion by means of the search engine.

We admit{allow}, there is a site www.site.ru on sale of home appliances with commodity units on three directions: washing machines, microwaves, juice squeezers.

On what it is necessary to pay attention?