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What see search engines at call on a site?

You sometime thought of that, what see search engines at indexation of a site? Whether you know, what poiskovik does not distinguish design of a site and to the schedule - sees only a html-code, "skeleton" of a site?

Whether you understand, what the possession this information can play a positive role in optimization of a site, in his{its} position as a result of search?

It is important to remember: search engines like simplicity. The easier a site, the more easy to the search engine of it{him} to understand. Look at page which I recently have made on site Search Engine Workshops. http://www.searchengineworkshops.com/articles/search-engine-seminars.html

She is simple enough and clear. I did not conceive her{it} as the main page of a site, but optimized specially under key search " search engine seminars ".

Pay attention to a code of this page. The most important - its{her} top part. Search engines in the greater measure give weight to words and the phrases placed at the top of page.

That is switched on in <head> has especial value for search engines., that is in elements <head*rt; my page:

<HEAD>

<TITLE> search engine seminars - are you ready to have a successful Website? </TITLE>

</HEAD>

Here three tags are located: title, keyword, description. The great value has title - search engines consider{examine} it{him} as one of the basic tags of page. He should be always higher than tags keyword, description.

Pay attention, that in title and keyword the phrase " search engine seminars " is in the beginning the text. In description this phrase is closer to the beginning of the text.

In other words, it is important, where you place key phrases in tags and the body text. If key phrases will be closer to the beginning of the text the probability of ocurrence of page in the first results of search raises.

There is one more reason, on which title - a significant element. Title practically always appears as the description of a site as a result of search. Depending on the search engine description also it can be deduced{removed} as the description of a site. Therefore at filling these tags remember two principles: include key phrases closer to the beginning of the text in title and description, and the text do{make} calling to action.

For example, we shall present, that your site is on 10 place as a result of search on any search. If in the sites, taking place are above thought insufficiently over title and description, the user set search, probably will pass by those 9 sites, and will pass on yours.

Now again we shall return to consideration of a code of page. We shall look at this tag located hardly is lower than a tag <body>.

It is a graphic element, more precisely, a trade mark of site Search Engine Workshops that is in the top of the screen. Pay attention, search engines do not see figure. They see only a name of a file banner3.jpg and the ALT-text in the description of a trade mark. Also, they see the sizes (width and height) figure. Search engines are not seen with an inscription " Search Engine Workshops ".

Further, pay attention to a tag directly under figure:

<H1 ALIGN = "center"> <FONT FACE = "Arial"> Search Engine Seminars </FONT> </H1>

<H1> is a heading, very important element of page. Try to switch on heading as it is possible above in a code of page, and necessarily use keywords in the text. On the page you see an inscription " Search Engine Seminars " directly under a trade mark? It also is zaglovok.

Further, there is a code:

<P> <FONT FACE = "Arial"> Is your Web site achieving the success that..

From here the maintenance{contents} of page begins. Look at page, and it is direct under heading will see the text " Is your Web site achieving the success that... ". Pay attention, (search engine seminars) I have mentioned a key phrase in the first paragraph.

In other words, with all these tags and mentions of key phrases in the maintenance{contents} we let know to the search engine, that on our page is spoken about " search engine seminars ".

So, see a html-code of pages of your site. What is located in <head>? Whether contain title and description actual key phrases? The text description and title is made in view of what it{he} is seen by users of search engines? Each page of a site should have the text in description and title, each text in these tags dodlzhen to be thought over and made in view of subjects of the body text of page, differently - is optimized under concrete key search.

How much graphic elements are in a code of page before the text? If schedules it is a lot of (the menu of navigation, the button) the search engine will take into account first of all structure of the text in graphic elements of page before will reach the body text.

Whether the page contains code Javascript or to him similar, removing the maintenance{contents} of the body text deep into a code of page? It, possible, badly will have an effect on ranging of page as a result of search.

Whether you include key phrases in headings of page? Whether there are key phrases at the first paragraph of the text? Whether the key phrase on same page further repeats?

See again at my page. The key phrase " search engine seminars " is used as several links to other pages. Whether you insert key phrases into the text of links? If no, it is necessary so do{make}.

Work thus all site, applying the given rules to each page.

In every possible way trying to mention the important key phrases in the text of page, it is especial in its{her} beginning, you will make the important step in promotion of a site.

Let's sum up: Achievement by a site of high positions in search engines, as has noted Robin Nobls (Robin Nobles), is not the unattainable purpose. Its{her} advice{councils} will help you to find the necessary direction in job.

Unfortunately, on many key searches the high competition demanding dopolntel`nykh actions for dotizhenija of the first positions as a result of search is observed. Moving of page from *936 places *46 is rather good result, however traffic will insignificantly increase, if the site does not appear in the first 10-30 positions as a result of search.

At the same time, program WebPosition Gold 2 allows to estimate optimization of the pages present in the first results of search on any key search. This program analyzes elements of pages and gives concrete recommendations on optimization of a html-code. She excludes an opportunity of job at random and necessity of storing of all numerous rules and instructions of search optimization.