Netscape vs. Google

If Netscape was a leader of the Web 1.0 Google, certainly, - the conventional leader of the Web 2.0. <…> So let's compare the companies and their positioning.

Netscape repeated about " a web as to a platform " in terms old softvernoj paradigms: the main product of the company the web - browser (the desktop application) was, and strategy Netscape consist in use of the leading position in the market of browsers for promotion of expensive server products. The control over standards of display of a content and brauzernykh applications could, in the theory, provide Netscape the same place what Microsoft has won in the market of the PC. Automobiles once advertised as " bezloshadnye crews ". The same way, making a start from familiar concepts, Netscape advanced "vebtop" on a place "desktop", assuming podpityvat` vebtop the data and applications from providers of a content (which will buy at Netscape servers).

In a result and webs - browsers, and webs - servers have turned to something ordinary, and the accent{stress} has moved " to top of a stack ", to webs - services.

Google, on the contrary, was the web - application from a birth. It is service, users paid for access to which directly or indirectly. Any of habitual traps old softvernoj the industry to him was not terrible. Instead of the planned releases - constant improvement of a product. Instead of licensing or sales - use is simple. There is no need to care about portirovanii ON on other platforms - everything, that is necessary for start Google, is an expanded file from ordinary PCs from started open OS yes own applications and utilities which anybody outside the company will not see. Actually cost ON was proportional to scale and dynamism of the data with which it helped to cope.

Service Google it not the server though delivery of service is provided with a file of Internet - servers, - and not a browser though the user gets access to service through him{it}. Also it is not glorified poiskovik, the storing{keeping} content allowing the user to carry out search. As well as phone call which happens not on the ends of a telephone line, and in a network between them, service Google is carried out in space between a browser, poiskovikom and the target server on which contains required. Google is an intermediary between the user and it / its on-line experience.

And though Google and Netscape - softvernye the companies, it is obvious, that Netscape belongs to world Lotus, Microsoft, Oracle, SAP and other firms, whose sources - in softvernoj to revolution 80 whereas Google and izhe with it{him} are Internet - applications (as eBay, Napster and that there, DoubleClick and Akamai).