Web as a platform

As many important concepts, the Web 2.0 has no precise borders. It, more likely, the centre of gravity. You can imagine the Web 2.0 as set of rules and practical decisions. They are incorporated into a certain similarity of the solar system consisting of sites, each of which is constructed in view of some or all described rules and is on the certain distance from the center.

In figure the map of the Web 2.0 created by us during brain storm at conference FOO Camp is shown. She{it} cannot be named completed, but she illustrates many key ideas of the Web 2.0.

For example, at the first conference 2.0 in October 2004 we with John Battelem (John Battelle) have sounded the preliminary list corrected the Web in the joint performance{statement} opening conference. And the first rule says: " Web as a platform ". Certainly, up to us about it navzryd spoke Netscape, burned down in hot fight with Microsoft. It is more than that, two companies from our list the Web 1.0 - Akamai and DoubleClick - also were among the trailblazers considering{examining} a web as a platform. People infrequently perceive these companies as suppliers of webs - services, but, actually, demonstration of advertising is the first widely widespread web - service, the first widely widespread{distributed} "mash-up" (if to use the term which has won recently popularity). Each banner was delivered to the user as a result of imperceptible cooperation of two sites in common forming page for show. Akamai also considered{examined} a network as a platform, and even at lower level: providing imperceptible caching and having constructed a network of delivery of a content to lower loading on sites of the clients.

Followers DoubleClick and Akamai not only used operating time of these companies, but have gone further, more deeply feeling true nature of a new platform. Both companies it is possible to count pioneers the Web 2.0, though below we shall see how more full to realize opportunities of a web at the expense of use of new approaches.

Let's closely consider three examples to understand, than, as a matter of fact, the old companies differ from new.